Every Other Entertainment

 Festivals is finally coming back around to where it began, producers on stage sharing their projects they have made with a variety of artists. DJs and house music has gone through ebbs and flows of lyrical and technical music such as Daft Punk to the more pop Calvin Harris Avicii and David Guetta.  Fred Again and Skrillex have both proven to be on the high rise with their Coachella lineup. Metro Boomin has this year brought out The Weeknd, Future, 21 Savage, and more I can see the future of music pop music festivals like Coachella putting more interest like a Diplo, Jack Antonoff, Timbaland, or Pharell.  Other lesser known produces such as Mike Will Madeit, Marc Ronson, Stargate with collabs with My Chemical Romance, Green Day, and Paramore. Stargate is a producer who has made records with Neyo Beyonce and Rihanna. There is tons of opportunity with working more with producers to build up the Music Industry from Within.  There are lots of artists who only have enough...

  With Frank Ocean bowing out of weekend 2 of Coachella, the new top spot was taken up by Fred Again, Skrillex and Four Top.  Blink 182 was there, everyone I knew was pumped watching their live streamed performance including original singer Tom Delonge, setting up their fans for their 2023 music tour.  Labyrinth was joined by Zendaya singing their theme song for Euphoria. And Jeff Bezo was sited enjoying the festival in pictures with Kris Jenner was well. Coachella went back to its roots of pushing up and comer and non radio cookie cutter artists which I loved.  Of course brands will always be a revenue bringer with every event activation ever built up on the fair grounds. Revolve was popular last year for being unprepared for how many influencers showed up and transportation and even the heat in the desert.  They have consistently hosted their own impressive lineups every year though, outside of the Coachella festival. 

COVID greatly affected the music industry. With prescheduled tours and festivals in 2020 postponed to cancelled and rescheduled there was a noticeably different strategy in music distribution.  Social media and Tik Tok seem to be the main priority even now in 2023 when 2020 was the height of the Tik Tok influencers game. Touring was canceled in 2020, then the masked mandated day of testing, and higher insurance policies, lead to more stadium tours being outdoors leading to smaller scaled production and cutting extra costs.  Here is 2020 cancelations and even to 2022 Billboard had a list of artists who postponed or canceled tours citing COVID.  Forbes cited more than 83 million people affected by cancelations and postponing.   This shows the market size is around $65 billion, which looks to be on trend according to the graphs, but as a consumer, fees and ticket prices seem to be more of a conversation piece so that might be where businesses are picking up the costs...