The Influencer Olympics: Coachella 2024
Revolve Festival now obviously has history and is total business. They took the Influencer Olympics and built its own festival all around it. This is an example of how far it’s come. From Fyre Festival to a polished influencer collab.
Street style of Coachella is now in and its basic, less festival style this year buy the influencers and more fast fashion everyday wear basically brand deals you see every day. They also are bringing the concert/bachelorette fashion of the pink cowgirl hats and boots. No matter the genre. Like even Bunny Concerts last week had them, before that was Beyonce, and before that it was Harry Styles....
The fashion I found was the every day festival goer who wasn't paid to be there and their fashion was more fun and creative. Mixing textures and and accessories, boho fashion still holds strong, but now mixed with western and denim. Denim on denim seemed to be huge at Coachella.
Neutrals were everywhere and less metallic than previous minus accessories, the huge belts, jncos and mini shorts/skirts are everywhere the 90's fashion. It feels like it's transitioning from the cargo//boyfriend jeans to minis and eventually the skinny jeans which I'm excited. The highwaisted feels out but that's fashion.
Less bold colors and makeup doesn't seem to be a focal point of outfits , neutral like the clothes, And like I said the influencers weren't wearing outfits, but clothes sent to them clearly by fast fashion companies...And where there are influencers there are activation stops set up everywhere...Really super cute and creative stops everywhere till you realize all those free samples and gifts are just billboards everywhere...
But yeah below is a mixture of the different popular influencers and just smaller micro ones and they had the better fashion and yeah for week 1 that's kind of my take away. It has always really trended to ward this and the Revolve fest having their own acts like TPain, the Yin Yang Twins and Shaggy were huge. They are actually getting large acts strictly for an audience of influencers. The amount of money for all this has to be huge...
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